Product Description/HTML

Every product you add to the catalog gets its own product info web page. For example, (where ‘#‘ is the product ID number of your product.) From this page, you can control various aspects of your product as well as add marketing/merchandising.

The base level of merchandising occurs on submission when you add the product name, image and profit. Some Creators add additional text to the description field of a product’s info page.

However, some Creators like to go the extra mile and add pictures, movies and music to their pages with the hopes of accentuating the charm of the product. Sometimes, they also add links to other, relevant pages within IMVU like their catalog pages, other product info pages or avatar home pages. They do this by adding custom HTML to their product info web pages.

This tutorial does NOT teach you how to write HTML code. There are many, many thick books and websites devoted to this art. The Marketing Tips tutorial has some helpful information but, if you want to learn how to craft functional HTML, its best to get a beginners book and try locally. You can also learn a lot at and, specifically,

This tutorial teaches you how to get your beautifically created HTML into your product info page.

On every product info page for products you’ve created, you will find a panel labeled ‘Creator Tools’. In that panel is a link entitled, ‘Add HTML Description’. Click on this link.


This will open that product’s Add HTML Description page. On this page, you see three things you can interact with:

  1. The HTML Description field
  2. The Product Rating drop down
  3. The Submit button

HTML Description

You type directly into this field. Your description doesn’t necessarily *have* to be HTML.

Typically, Creators build their HTML in a program like Adobe Dreamweaver and then paste it into the HTML Description field. This is because programs like that allow you to preview your code.

If you have an existing description, you can always come back to this page and edit it directly.

Please be careful! It is possible to break your HTML and/or your product page by submitting bad code so do yourself a favor and use a piece of software that allows you to preview your code.


The third required field is the Rating drop down menu. The IMVU Terms of Service requires that every Creator rate each product they submit to the IMVU catalog appropriately.

To learn what rating is appropriate for your product, please read the Virtual Goods Policy.

Every product available for purchase in the IMVU catalog has a rating of either General Audience or Access Pass Only. Here is what the ratings mean:

  • General Audience – OK for everyone
  • Access Pass Only – OK for users who have an Access Pass

There is another rating, which, when applied to a product, causes it to be invisible and removes it from everyone’s inventory. This is:

  • Unfit for IMVU – Not OK for anyone

If your product is inappropriately rated, it will fail Peer Review and/or be flagged for review by a member of the community. So, please make sure you understand the Virtual Goods Policy before setting the rating.


When you’ve added a Description and chosen a Rating, its time to click Submit. This will bring you back to your product info page so you can verify your description.

If you have already Published your product, submitting a Description or Rating change will put your product back in Peer Review. To learn about Peer Review, click here.

Remember: you can always click ‘Add HTML Description‘ again to edit your Description.

Updated on July 21, 2023

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