A key component to being a successful Creator, in addition to high quality products, is marketing your Shop. It’s time to get the word out!
In this article, we’ll talk about several effective ways to promote your work and attract a buying audience.
Free Opportunities to Market Your Shop
You don’t have to spend tons of Credits to get in front of shoppers. Check out these marketing opportunities that won’t cost you a thing!
• VU Influencer
VU Influencer is IMVU’s official modeling and influencer program, designed to elevate your status as one of our elite VU Influencers. You’ll represent the IMVU brand, inspire the community, and share all the great things that IMVU has to offer. As a VU Influencer, you can be featured in campaigns, receive rewards, gain IMVU celeb status, host parties, and be featured on our social channels and on Discover!
Each month, IMVU will host a casting call as we search for 3 types of VU Influencers – IMVU’s most stylish member, VIP user, and Creator – to represent IMVU in upcoming campaigns. Each influencer’s active cycle will last for two months, with additional opportunities created specifically for our Influencer Alums.
See our VU Influencer Look Book
• Discover Feed Feature
The Discover Feed is one of the best ways for the IMVU Community to discover you and your Shop.
Complete this form and you may be featured on our Discover Feed!
• Daily Spin Promotion
Submit your product to be considered for an IMVU Daily Spin Gift. Having your product selected as an IMVU Daily Spin Gift is a great way to promote yourself as a Creator!
• Shopping Guide Feature
We are now promoting Shopping Guides for the season or a special occasion! For updates and opportunities on being included in our Shopping Guide, visit this post.
• Creator Showcase
Several times per year, Creators are invited to apply for a Creator Showcase feature. Chosen Creators are highlighted in our Shop Carousel and Featured Creators List, which appear on the IMVU Website, IMVU Classic Website, IMVU Desktop App, and IMVU Mobile.
Creator Showcase is an excellent opportunity for skilled Creators in good standing to get in front of IMVU shoppers and increase their sales. There are no fees to apply or be featured.
Keep an eye out for Creator Showcase announcements in your IMVU Messages and Creator Connection.
To get familiar with Creator Showcase, have a look at the Creator Showcase Guidelines.
• Room & Furniture Creator Spotlight
Apply to be showcased in our Room & Furniture Creator Spotlight. If you’re chosen, in addition to being featured in our discussion forums, you’ll also be featured in a message going out to our IMVU Community.
This is a great way for you and your Shop to get noticed. Apply Now!
• Room & Furniture Contracts
We’re looking for amazing Room & Furniture Creators to potentially contract with IMVU on individual projects! These projects will be made using IMVU Studio.
• Image Social Media Feature
If you add the hashtag #IMVUCreatorFeature to your social media promotional posts you will be considered for a feature in IMVU Social Channels. Your posts must include an image.
IMVU Social Channels have large followings making this an excellent way to be seen by millions of IMVU supporters.
• Video Social Media Feature
Submit a sped-up (around 1 min long) video file of you creating a product to socialmedia@imvu.com for a chance to be featured on our IMVU Social Channels. This is a great way to be seen by thousands of IMVU enthusiasts.
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• IMVU Studio Video Clip Feature
Submit a video clip and image of a product you’ve made in IMVU Studio, and you could be featured on our Instagram and Discover Feed, where you’ll be seen by thousands of potential customers!
Creator Ad Program
For Creators who are looking to put their Developer Tokens to good use, the Creator Ad Program is a powerful way to reach millions of users and attract new shoppers. We have two campaign packages available.
• Mobile Native Ads
Mobile Native Ads get you in front of our biggest audience – IMVU trend-setters and influencers. This is our premium campaign package, which features your ad in the IMVU Mobile Native Feed.
Viewers will see your content front and center, with no competing visuals to distract them, which means they will be more likely to click on them and visit your Shop. These are the highest performing ads in the entire IMVU inventory.
This campaign offers 100K impressions for 80K Developer Tokens (or choose credits or a combination of both). Reporting will be delivered after your campaign.
• Cross Platform Ads
Get noticed on IMVU across all platforms. Our new ad package ensures your ad is shown in the IMVU Web Catalog, the IMVU Desktop Discover Feed, and in our IMVU Mobile Native Feed.
The new ad package offers two campaigns:
1. Standard Campaign – delivers 150K impressions for 50K Dev Tokens/500K Credits
2. Big Influence campaign – delivers 350K impressions for 100K Dev Tokens/1M Credits.
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