Uploading Your Project

You have your Project done! Are ready to sell your own creations in the IMVU Catalog and make money? Of course! Let’s get started Uploading your project!

What is Uploading?

Uploading is the process of submitting a new Project or edited Product to the IMVU Catalog. When a new Project is uploaded, it is given a Product ID (PID), a unique identifier that allows anyone to search for the item directly. Once it has been uploaded, it will become a Product.

Project, Product, and Product ID (PID)

  • Project – A creation that is saved to your local computer.
  • Product – A creation that was published to the IMVU Catalog.
  • Product ID (PID) – Product Identification Number. It is assigned when a product is submitted to the catalog.

Uploading a Product does not immediately make it available for purchase. It needs to pass Peer Review first before others can see and purchase it.

How to Upload a Product

1. Open your project

Open a product in Edit Mode from the Home screen.

2. Info Tab

On the right hand side of the IMVU Studio interface is the Info Panel. This Panel contains all the Product information about your Product that will be visible to other users. These include the following:


This is the image that will be displayed in the Classic website shop and is required in order to submit your product.


  • A thumbnail image is required in order to submit your product!
  • The thumbnail image must be 100×80 pixels!


This is how your customers will find your product. Product names matter to a product’s relevance in catalog searches. So, choosing a clear name will have a good impact on sales.

There is a 24 character limit for product names.

Product Name, Project Name, and Project Folder

The name you give your product in the Info panel is also the name of the project as it appears in the Drafts section of IMVU Studio Home screen.

This may be different than the name of the project folder in the IMVU Studio Projects folder in your Documents folder depending on how the project was first saved.

The name you give your product when prompted by the Save As New dialog, while doing a Save for the first time or Save As, is the name given to the product AND the project folder.

If you are ever unsure of the name of the project folder you can check this in the Info panel by looking at Folder under the product Name field.


This is the type of item you are Creating. It is pre-filled depending on the base product you derived from to create the current item.

If you want a product to end up in Female Tops, you have to derive from a Female Top product. If you want a product to end up in Furniture, you have to derive from a Furniture product.


The IMVU Terms of Service requires that every Creator rate each product they submit to the IMVU Catalog appropriately.

Every product available for purchase in the IMVU catalog has a rating of General Audience (GA) or Access Pass (AP).

    • GA is General Audience and available to all users. Users are required to be 13 years or older.
    • AP is Access Pass and available only to users aged 18 years or older who have purchased the Access Pass.


  • You can not make a GA product which is derived from an AP product!
  • If your product is inappropriately rated, it will fail Peer Review and/or be flagged for review by a member of the community. So, please make sure you understand the Virtual Goods Policy before setting the rating.


This will depend on your product’s Type. For example, if you are creating Clothing, you can choose whether the product is a Top, Bottom, etc. Choosing the category that best suits the product you are submitting helps consumers to know which kind of product they are purchasing.


This determines which avatars will work with your product. The Male avatar is designated as 191, and the Female avatar is designated as 80.

Compatibility pertains to avatar related products only such as body, clothing, and accessory products. To designate a product as compatible for both male and female set the compatibility to 80,191.



You can set any number in this field from 0 to 999,999.

Adding or changing the Profit does not result in existing Products going through Peer Review.

As you type in the Profit field, the Total Price of the product is calculated on the fly.

Total Price

The total price is made up of three components:

  • Profit: credits you will earn once your product is purchased.
  • Derivation Fee: a fee you will need to pay to the creator you are deriving from in order to upload your product to the Shop. Depending on the kind of product you are creating the fee will be lower or higher.
  • Markup: amount charged (10%) for submitting your product. This is standard.


You must set a profit in order to submit your product!


Many consumers search products in the Shop using keywords. Although this field is not required to submit your product, we encourage you to add keywords to help customers to find your product.

You can set specific keywords of 30 characters or less and you can enter more than one keyword by separating them with commas. The more relevant the keywords are, the easier your Product can be found by potential buyers.


Keywords must be 30 characters or less and separated by commas!

Control Toggles

Here you can set whether or not your Product will be:

  • Derivable
    • This allows other Creators to derive new products from this product. This setting cannot be turned off if the product has been derived from.


Once a product has been derived from, the Derivable Control as well as Profit are permanently locked.

  • Searchable
    • If you check this option, it makes your product visible in the IMVU Shop. If you un-check this option (hide your product), it does not effect its usability to those who already own it.
  • Display Only
    • If this option is checked, your product is visible in the IMVU Shop but consumers cannot buy it.
  • Allow inclusion in 3rd party bundles
    • This setting allows other Creators to add your product to their Product Bundles, Promotional Bundles, Outfits, etc., if they have also purchased the item. When that Creator sells a bundle with your item in it, you will receive your full profit as if you had sold the item. This setting can be changed at any time but it will not remove the item from already existing bundles.


If you make your product derivable you will not be able to resubmit it to the shop once another creator has derived from it!

If you do not make your product searchable customers will not be able to find it in the IMVU Shop!

Control Defaults

You can change the default settings for Derivable, Searchable, Display Only, and Bundleable by going to Preferences in IMVU Studio.

3. Upload your Product

Uploading a Product costs Credits and requires a thorough knowledge of the Virtual Goods Policy.

Please, take a look at the “Your Responsibilities as a Creator” article to understand and learn about the importance of following Creator Guidelines.

Once you’ve filled out the details under the Info Tab, click Submit on the upper-right corner of the editor. The Submit button is smart enough to know whether you are trying to submit a brand new product or just editing an existing one.

Click Submit on the pop-up to confirm the action. Another pop-up will appear once the submission is successful.

4. Product Page

Your browser will open, and you will be redirected to your Product Page in the IMVU classic website. Here you can still make changes to the product.

The Product Description

Among the details you can edit in your Product Page is the Product Description. Here, you can add HTML code to make your page stand out. Showcase your product using a combination of text and image elements, and make it stand out!

If you close this page and then cannot find your product in your catalog don’t panic, it will take a while for IMVU’s servers to catch up and see the new item in your catalog.

You can get back to it by using one of the following:

  • Browser History
  • Your Inventory

5. Peer Review

Notice that there is a red banner at the top of the page that says the product is still not published.  Clicking on the link in the banner will submit your Product to Peer Review where it will be assessed by other IMVU users.

Remember that while your product is unpublished or in Peer Review, you can use it and test it but no one else will know it exists in  the catalog or in IMVU. You can wear it, but no one else has permission to see it (in some cases, that means they will see you in the default option). If the product is a room, you will not be able to use it as a public room.

Peer Review is an opportunity for Creators to test your product and its description.

IMVU users will have a chance to vote on whether it meets the requirements set forth in the Virtual Goods Policy and to be added to the IMVU Catalog.

We highly recommend that you read our “Terms of Service” article to understand Copyright and Property Rights.

We also encourage you to be a peer reviewer yourself. Once you Sign Up to be a Creator, even if you have never submitted a product, you can review products. This will give you ideas about how to test your product as well as help get more products into the IMVU Catalog.

To learn more about Peer Review, please go to the FAQ tab on the Peer Review Page.

Once your product is in Peer Review, your Product Page will show a bar at the top letting you, and only you, see its status.

You will receive a message once your product has passed Peer Review.

Once your product has passed Peer Review the bar at the top of your Product Page will turn green.

To confirm your product is ready, go to the Shop, type your Avatar Name in the search bar, and your product should appear!

CONGRATULATIONS! Your product is in the IMVU Catalog!

Updated on December 10, 2021

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