Our Cross Platform Native Ad Campaign prominently showcases Creators on multiple IMVU platforms, including the IMVU Web Catalog, the IMVU Desktop Discover Feed, and our IMVU Mobile Native Feed. Campaigns will deliver in a shorter amount of time so that you can promote seasonal products better. This document explains the submission requirements.
Signing up for the program
If you’re eager to launch your Creator business or ready to promote your products that you’ve been working on for many years, we’re excited for you to participate.
Simply click the button link on the Creator Advertising Web page or go to this link: https://bit.ly/imvucreatorad. This form provides further explanation and a list of specific creative assets we will need from you in order to place your ad. Once the form is submitted, payment will be deducted by our staff (Credits or Developer Tokens) and then you’ll receive a confirmation that your ad has been accepted.
Upon submission and acceptance of your Ad Request, using our form, the chosen payment will be debited from your user account.
Please note that applying for the Creator Ad program will trigger a catalog review.
Anatomy of a Cross Platform Ad
- Icon Image: 300×300 pixels, less than 100KB
- Main Image: 1200×627 pixels, less than 1MB
- Title: 150 characters max
- Description: 150 characters max
- CTA (call to action): 25 characters max
- Link: When an IMVU user clicks on your ad, they will be sent directly to your shop, which will be based on your Creator ID (CID).
Example placements on our Catalog and Discover Feed. These placements are for desktop only. They will not appear on mobile.
Web Native Ads include an image, title and description designed by the Creator. The ad links directly to the Creator’s shop. (desktop only)
This is an example Native Ad in the Feed on IMVU iOS App on iPhone XS
Creator Ad Reporting
The primary metrics in a Creator Ad are Impressions, Clicks, and CTR.
Impressions are a count of how many unique users saw your ad on a given day.
Clicks are the actual number of times a unique user actually clicked on the ad and saw your products. It’s expected that the number of clicks is lower than impressions.
CTR stands for Click Through Rate. This is a percentage that is derived from Clicks divided by Impressions.
An industry standard for CTR is a little over 1%.